{"id":2196,"date":"2024-04-04T17:01:18","date_gmt":"2024-04-04T20:01:18","guid":{"rendered":"https:\/\/crtcomunicacao.com.br\/rai_energisa\/?page_id=2196"},"modified":"2026-04-30T17:19:13","modified_gmt":"2026-04-30T20:19:13","slug":"comunicacao","status":"publish","type":"page","link":"https:\/\/energisaprev.com.br\/relatorioanual2025\/relacionamento-e-comunicacao\/comunicacao\/","title":{"rendered":"Comunica\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2196\" class=\"elementor elementor-2196\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8fd68a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fd68a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72a45f1\" data-id=\"72a45f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e21ddb3 elementor-widget elementor-widget-text-editor\" data-id=\"4e21ddb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><p>Nossa \u00e1rea de Comunica\u00e7\u00e3o consolidou seu papel como um eixo estrat\u00e9gico para o fortalecimento institucional e a constru\u00e7\u00e3o de uma rela\u00e7\u00e3o mais pr\u00f3xima e transparente com os clientes participantes.<\/p><p>\u00a0<\/p><p>Mais do que informar, a equipe atuou como mediadora de entendimento, traduzindo temas complexos a fim de engajar e contribuir para a tomada de decis\u00f5es mais conscientes ao longo de toda a jornada previdenci\u00e1ria.<\/p><p>\u00a0<\/p><p>Essa atua\u00e7\u00e3o se deu de forma integrada com as \u00e1reas de Relacionamento, Investimentos, Seguridade, Governan\u00e7a e Educa\u00e7\u00e3o Previdenci\u00e1ria, garantindo a consist\u00eancia nas mensagens e o alinhamento com os objetivos organizacionais.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f6c6670 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6c6670\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dba92e\" data-id=\"7dba92e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-965657d elementor-widget elementor-widget-heading\" data-id=\"965657d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jornada do cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd69a07 elementor-widget elementor-widget-text-editor\" data-id=\"dd69a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><p>A Comunica\u00e7\u00e3o esteve diretamente envolvida na experi\u00eancia do participante, apoiando o mapeamento e a qualifica\u00e7\u00e3o dos principais pontos de contato na jornada previdenci\u00e1ria.<\/p><p>\u00a0<\/p><p>Foram realizados ajustes de linguagem, tornando as informa\u00e7\u00f5es mais acess\u00edveis, objetivas e did\u00e1ticas, al\u00e9m da adequa\u00e7\u00e3o dos canais, considerando os diferentes perfis de p\u00fablico.<\/p><p>\u00a0<\/p><p>Nessa linha, desenvolvemos diversos materiais de apoio, como e-mails, campanhas, v\u00eddeos, guias e FAQs, para orientar, informar e reduzir as d\u00favidas recorrentes.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9d8674b e-flex e-con-boxed e-con e-parent\" data-id=\"9d8674b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a25416 elementor-widget elementor-widget-video\" data-id=\"5a25416\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/AZUL2219-VIDEO-JORNADA-DO-CLIENTE_V4.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d84c194 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d84c194\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72b3869\" data-id=\"72b3869\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f004111 elementor-widget elementor-widget-text-editor\" data-id=\"f004111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCampanha de V\u00eddeo institucional da EnergisaPrev criado em 2025.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff96445 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff96445\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ffc5ab\" data-id=\"4ffc5ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d037ec5 elementor-widget elementor-widget-heading\" data-id=\"d037ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Longevidade e planejamento de vida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4916cb elementor-widget elementor-widget-text-editor\" data-id=\"a4916cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><p>O tema da longevidade foi o eixo central das iniciativas de comunica\u00e7\u00e3o, refor\u00e7ando a previd\u00eancia complementar como uma ferramenta essencial para o planejamento de vida. Foram desenvolvidas campanhas de conscientiza\u00e7\u00e3o e conte\u00fados voltados \u00e0 constru\u00e7\u00e3o de uma vis\u00e3o de longo prazo, conectando aposentadoria, reserva financeira e organiza\u00e7\u00e3o do futuro.<\/p><p>\u00a0<\/p><p>Como parte dessas a\u00e7\u00f5es, destacam-se epis\u00f3dios do Energisa PrevCast com especialistas em longevidade, qualidade de vida e bem-estar, al\u00e9m da campanha \u201cComer bem, viver melhor: sua jornada para a longevidade\u201d, envio de e-mails tem\u00e1ticos, incentivo \u00e0 pr\u00e1tica de atividades ao ar livre e outras iniciativas que estimularam h\u00e1bitos saud\u00e1veis.<\/p><p>\u00a0<\/p><p>A EnergisaPrev tamb\u00e9m apoiou a produ\u00e7\u00e3o de materiais institucionais e a realiza\u00e7\u00e3o de eventos e palestras, ampliando o di\u00e1logo com os participantes e fortalecendo seu posicionamento como parceira na constru\u00e7\u00e3o de trajet\u00f3rias mais seguras e sustent\u00e1veis.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1e97164 e-flex e-con-boxed e-con e-parent\" data-id=\"1e97164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e6479 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d9e6479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Energisa_Post-Longevidade-Aula-Movimente-se-por-voce\u0302-pec\u0327a\u030a-2-v2-819x1024.png\" class=\"attachment-large size-large wp-image-5865\" alt=\"\" srcset=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Energisa_Post-Longevidade-Aula-Movimente-se-por-voce\u0302-pec\u0327a\u030a-2-v2-819x1024.png 819w, https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Energisa_Post-Longevidade-Aula-Movimente-se-por-voce\u0302-pec\u0327a\u030a-2-v2-240x300.png 240w, https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Energisa_Post-Longevidade-Aula-Movimente-se-por-voce\u0302-pec\u0327a\u030a-2-v2-768x960.png 768w, https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Energisa_Post-Longevidade-Aula-Movimente-se-por-voce\u0302-pec\u0327a\u030a-2-v2.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-90afa43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90afa43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7a5606\" data-id=\"f7a5606\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-804819e elementor-widget elementor-widget-heading\" data-id=\"804819e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Participa\u00e7\u00e3o no CONARH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4172e48 elementor-widget elementor-widget-text-editor\" data-id=\"4172e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><p>A participa\u00e7\u00e3o no CONARH \u2014 o maior evento de Recursos Humanos da Am\u00e9rica Latina e um dos maiores do mundo, voltado \u00e0 discuss\u00e3o de tend\u00eancias, inova\u00e7\u00e3o, tecnologia e o papel estrat\u00e9gico do RH \u2014 representou um importante momento de conex\u00e3o com o mercado e fortalecimento institucional, conectando a previd\u00eancia complementar, a educa\u00e7\u00e3o financeira e o papel das entidades no cuidado com o futuro dos participantes.<\/p><p>\u00a0<\/p><p>Ao se posicionar em um dos principais encontros de gest\u00e3o de pessoas do pa\u00eds, a EnergisaPrev refor\u00e7ou sua presen\u00e7a, ampliou sua visibilidade e fortaleceu a marca junto a um p\u00fablico estrat\u00e9gico.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffa0f8 elementor-widget elementor-widget-image\" data-id=\"dffa0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"788\" height=\"447\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Fatos-relevantes-46CBPP2-1.png\" class=\"attachment-large size-large wp-image-5674\" alt=\"\" srcset=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Fatos-relevantes-46CBPP2-1.png 788w, https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Fatos-relevantes-46CBPP2-1-300x170.png 300w, https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Fatos-relevantes-46CBPP2-1-768x436.png 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-254ef04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"254ef04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0212983\" data-id=\"0212983\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e6cab elementor-widget elementor-widget-heading\" data-id=\"83e6cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EnergisaPrev Cast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7508240 elementor-widget elementor-widget-text-editor\" data-id=\"7508240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 5\"><p>O EnergisaPrev Cast se consolidou como um canal relevante com a publica\u00e7\u00e3o de 19 epis\u00f3dios voltados \u00e0 dissemina\u00e7\u00e3o de conhecimento sobre previd\u00eancia, investimentos, governan\u00e7a, longevidade e planejamento de longo prazo, tendo a participa\u00e7\u00e3o de especialistas.<\/p><p>\u00a0<\/p><p>Com car\u00e1ter educativo e institucional, o podcast continua ampliando o alcance da comunica\u00e7\u00e3o e contribuindo para tornar o conte\u00fado ainda mais acess\u00edvel, lembrando que os epis\u00f3dios ficam dispon\u00edveis no Youtube.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ef65711 e-flex e-con-boxed e-con e-parent\" data-id=\"ef65711\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3a5de elementor-widget elementor-widget-image\" data-id=\"1d3a5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"388\" height=\"517\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Comunicac\u0327a\u0303o-EnergisaPrev-Cast-2-1.png\" class=\"attachment-large size-large wp-image-5678\" alt=\"\" srcset=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Comunicac\u0327a\u0303o-EnergisaPrev-Cast-2-1.png 388w, https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Comunicac\u0327a\u0303o-EnergisaPrev-Cast-2-1-225x300.png 225w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a162f82 elementor-widget elementor-widget-image\" data-id=\"a162f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"517\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Comunicac\u0327a\u0303o-EnergisaPrev-Cast-1.png\" class=\"attachment-large size-large wp-image-5679\" alt=\"\" srcset=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Comunicac\u0327a\u0303o-EnergisaPrev-Cast-1.png 388w, https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/Comunicac\u0327a\u0303o-EnergisaPrev-Cast-1-225x300.png 225w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-25b3132 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25b3132\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78a4dfa\" data-id=\"78a4dfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79460db elementor-widget elementor-widget-heading\" data-id=\"79460db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas e desempenho<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be44926 elementor-widget elementor-widget-text-editor\" data-id=\"be44926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os indicadores demonstram a evolu\u00e7\u00e3o consistente do alcance e engajamento dos participantes com os conte\u00fados produzidos, por meio dos canais de comunica\u00e7\u00e3o da EnergisaPrev, incluindo e-mail, WhatsApp, portal do participante, aplicativo e redes sociais.<\/p><p>\u00a0<\/p><p>Em 2025, observou-se crescimento nos acessos aos canais digitais, com destaque para o portal do participante e as redes sociais, refletindo o fortalecimento da presen\u00e7a digital da Funda\u00e7\u00e3o e a amplia\u00e7\u00e3o do relacionamento com os participantes.<\/p><p>\u00a0<\/p><p>As visualiza\u00e7\u00f5es de conte\u00fados espec\u00edficos mantiveram desempenho relevante ao longo do per\u00edodo, com maior concentra\u00e7\u00e3o em temas institucionais e informativos, evidenciando o interesse dos participantes pelos conte\u00fados disponibilizados.<\/p><p>\u00a0<\/p><p>Nas redes sociais, os dados demonstram evolu\u00e7\u00e3o no alcance e engajamento das publica\u00e7\u00f5es, acompanhada por crescimento da base de seguidores e maior intera\u00e7\u00e3o com os conte\u00fados publicados.<\/p><p>\u00a0<\/p><p>As campanhas de e-mail marketing apresentaram desempenho consistente, com boas taxas de abertura e cliques (CTR), refor\u00e7ando a efetividade desse canal como meio de comunica\u00e7\u00e3o direta com os participantes.<\/p><p>\u00a0<\/p><p>A an\u00e1lise da evolu\u00e7\u00e3o mensal de acessos por canal indica comportamento est\u00e1vel ao longo do ano, com picos de engajamento associados a campanhas espec\u00edficas e per\u00edodos estrat\u00e9gicos de comunica\u00e7\u00e3o.<\/p><p>\u00a0<\/p><p>Para acompanhamento e an\u00e1lise comparativa entre os exerc\u00edcios de 2024 e 2025, destacam-se os seguintes indicadores:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6b75cab e-flex e-con-boxed e-con e-parent\" data-id=\"6b75cab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-188a14f elementor-widget elementor-widget-html\" data-id=\"188a14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/analytics-1.svg\">\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b1a2a43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1a2a43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09cb4ad\" data-id=\"09cb4ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8e72a6 elementor-widget elementor-widget-heading\" data-id=\"f8e72a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-63c226f e-flex e-con-boxed e-con e-parent\" data-id=\"63c226f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a581599 elementor-widget elementor-widget-html\" data-id=\"a581599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/analytics-2.svg\">\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57cec93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57cec93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-707c902\" data-id=\"707c902\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f8c9f8 elementor-widget elementor-widget-heading\" data-id=\"4f8c9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-da5ca80 e-flex e-con-boxed e-con e-parent\" data-id=\"da5ca80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309a432 elementor-widget elementor-widget-html\" data-id=\"309a432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/analytics-3.svg\">\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-601695a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"601695a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9b7813\" data-id=\"d9b7813\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-788b920 elementor-widget elementor-widget-heading\" data-id=\"788b920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2014cd5 e-flex e-con-boxed e-con e-parent\" data-id=\"2014cd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a904137 elementor-widget elementor-widget-html\" data-id=\"a904137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/analytics-4.svg\">\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5db47ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5db47ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f273cc\" data-id=\"6f273cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77935ec elementor-widget elementor-widget-heading\" data-id=\"77935ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-44ca9c3 e-flex e-con-boxed e-con e-parent\" data-id=\"44ca9c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c97892f elementor-widget elementor-widget-html\" data-id=\"c97892f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/analytics-5.svg\">\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b22943b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b22943b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaa0a8c\" data-id=\"eaa0a8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a6e0a0 elementor-widget elementor-widget-heading\" data-id=\"6a6e0a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Yotube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b4e9b1d e-flex e-con-boxed e-con e-parent\" data-id=\"b4e9b1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2cec7 elementor-widget elementor-widget-html\" data-id=\"1c2cec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energisaprev.com.br\/relatorioanual2025\/wp-content\/uploads\/2026\/04\/analytics-6.svg\">\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-498f717 e-flex e-con-boxed e-con e-parent\" data-id=\"498f717\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e05dcca elementor-widget elementor-widget-eael-fancy-chart\" data-id=\"e05dcca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-fancy-chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-options=\"{&quot;chart&quot;:{&quot;toolbar&quot;:{&quot;show&quot;:&quot;true&quot;},&quot;type&quot;:&quot;bar&quot;,&quot;background&quot;:&quot;#FFFFFF&quot;,&quot;height&quot;:&quot;200px&quot;,&quot;width&quot;:&quot;100%&quot;,&quot;animations&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;easing&quot;:&quot;easeinout&quot;,&quot;speed&quot;:1100,&quot;animateGradually&quot;:{&quot;delay&quot;:250}},&quot;offsetX&quot;:0,&quot;offsetY&quot;:0,&quot;stacked&quot;:false},&quot;series&quot;:[{&quot;name&quot;:&quot;2024&quot;,&quot;data&quot;:[&quot;309.793&quot;,&quot; 563.719&quot;,&quot; 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class=\"eael_fanct_chart_wrapper\">\n\t\t\t<div class=\"eael_fancy_chart_header\">\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"eael_fancy_chart\" id=\"eael_fancy_chart-e05dcca\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6dfb023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dfb023\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a73b0\" data-id=\"e2a73b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df9b98a elementor-widget elementor-widget-heading\" data-id=\"df9b98a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perspectivas e direcionamentos para 2026:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc96965 elementor-widget elementor-widget-text-editor\" data-id=\"fc96965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para 2026, a estrat\u00e9gia digital da EnergisaPrev deve aprofundar os resultados conquistados em 2025, mantendo foco em:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e000f0d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e000f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"391\" height=\"391\" viewBox=\"0 0 391 391\" fill=\"none\"><circle cx=\"195.501\" cy=\"195.5\" r=\"194.5\" transform=\"rotate(30 195.501 195.5)\" fill=\"url(#paint0_linear_145_53)\"><\/circle><defs><linearGradient id=\"paint0_linear_145_53\" x1=\"195.501\" y1=\"1.00005\" x2=\"195.501\" y2=\"390\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#56E274\"><\/stop><stop offset=\"1\" stop-color=\"#00B6B2\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Amplifica\u00e7\u00e3o de presen\u00e7a org\u00e2nica em LinkedIn e Instagram, onde o crescimento de seguidores reflete alta relev\u00e2ncia e autoridade em educa\u00e7\u00e3o financeira;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"391\" height=\"391\" viewBox=\"0 0 391 391\" fill=\"none\"><circle cx=\"195.501\" cy=\"195.5\" r=\"194.5\" transform=\"rotate(30 195.501 195.5)\" fill=\"url(#paint0_linear_145_53)\"><\/circle><defs><linearGradient id=\"paint0_linear_145_53\" x1=\"195.501\" y1=\"1.00005\" x2=\"195.501\" y2=\"390\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#56E274\"><\/stop><stop offset=\"1\" stop-color=\"#00B6B2\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Desenvolvimento de 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